In order to further implement the "three products" action of consumer goods, vigorously improve the supply capacity of consumer goods products and services, promote the high-quality development of consumer goods industry, combined with the golden time period of Ningxia tourism, help enterprises expand product sales, show the innovation results of the "three products" of the regional characteristic food industry, establish enterprise brands, improve product quality competitiveness, and promote consumption growth, In accordance with the unified arrangement and deployment of the Ningxia Autonomous Region Industry and Information Technology Department in accordance with the 2024 "three products" national tour, the Ningxia Food Industry Association organized the "three products" National tour (Ningxia) special food exhibition and sales activities on August 16, 2024 in Ningyang Cultural Square, Xixia District, Yinchuan City, a three-day exhibition and sales activities.

This activity combined with Ningyang Cultural Square passenger flow positioning, with "tasting, promotion, experience" as the purpose, from the scene atmosphere creation, scene layout and other aspects to enhance the heat of the activity, the on-site electronic screen through the circulation of the exhibitors'''' promotional videos, so that the audience more intuitive understanding of the story behind the modern food production enterprises.

Exhibitors provide some cost-effective products, formulate exhibition promotion policies, and enhance on-site consumption experience.

Ningxia Yizhong Source Food Co., Ltd. participated in the exhibition with the new model of "online live + offline promotion", and leveraged the on-site online and offline linkage promotion of e-commerce platforms such as Douyin.

This time, the marketing model of "live online + offline promotion" is adopted to conform to the trend of the development of The Times, and the use of science and technology to transmit information, so that some people can get real-time information without leaving the house, and choose their own consumption mode according to the actual situation. It can be placed online to buy, and it can also be diverted offline to promote consumption in the real economy.