The year 2024 marks the 50th anniversary of the establishment of diplomatic relations between China and Malaysia, which is not only an important historical milestone, but also an important opportunity to further strengthen the cooperation between the two countries. Since the establishment of diplomatic ties between China and Malaysia, the friendly and cooperative relations between the two countries have continued to deepen, with increasingly frequent economic and trade exchanges. Over the past five decades, bilateral cooperation has expanded in many areas, including trade, investment, and infrastructure development.

As an important economy in Southeast Asia, Malaysia, with its rich natural resources, open investment environment, advanced infrastructure and good business atmosphere, has attracted many international enterprises to invest and operate. In many key areas, such as trade, manufacturing, scientific and technological innovation, financial services and infrastructure construction, it has demonstrated strong development strength and broad prospects.

Xi ''an, as an important city in northwest China, plays a key role in regional economic development. As an important node city in the Belt and Road Initiative, Xi ''an is committed to building an open economic system to attract more foreign investment and promote international cooperation.

China-Malaysia Chamber of Commerce & Industry - Xi''an Office has successfully established the Malaysia-China Halal Industrial Park in Xi''an, which is an important milestone, marking an important step forward for Malaysian enterprises and the Chamber in regional economic integration, symbolizing the commitment to driving closer bilateral relations.

Through the exchange of experiences, discussion of cooperation opportunities and addressing challenges, the fair aims to promote mutually beneficial cooperation between governments and businesses of the two countries.

The event covers many fields such as trade, investment, infrastructure and new energy, providing abundant cooperation opportunities for participants. In addition, as part of the China-Malaysia cooperation framework, the fair will focus on promoting projects under the Belt and Road Initiative and explore ways to strengthen cooperation in areas such as infrastructure construction and energy and resource management, aiming to achieve mutual benefit and win-win results.
Ma Jinlong, chairman of Ningxia Yizhong Food Co., LTD., was invited to attend the meeting and introduced the basic situation of the enterprise to the leaders and guests at the meeting.

At the meeting, the moderator proposed: Recently, Lanzhou ramen in Malaysia, in the capital of Kuala Lumpur, the main scenic spot Cichang Street, Lanzhou ramen is the most customers queued up restaurants, it is reported that from China''s Lanzhou ramen restaurants in Malaysia has more than 1000, proving the northwest China''s famous food in foreign development potential, and to the general Ma asked, What other famous Chinese food similar to Lanzhou noodles can be developed or exported abroad? What are the constraints and restrictions on exports and foreign development?
Ma Jinlong, chairman of Ningxia Yizhong Source Food Co., LTD., expressed his views on the above two issues, and encouraged food processing enterprises in Ningxia and even the entire northwest region to improve product quality and packaging, strictly control the certification of product exports, train foreign trade talents, investigate the taste needs of people in foreign markets, combine their own product characteristics, and work together. To the wider world.